Writing 101

Advice, thoughts and random musings on writing techniques and skills…

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Writing 101…Pricing Your Books

You were careful to choose great words for your book. You sweated it out through the editing process. You went through the formatting line by line to make certain every page is perfect. If you don’t price your books the right way, you’re going to watch that hard work go to waste. If you want readers, you’ve got to take a hard look at your book pricing.

How Much is Your Writing Worth?

A lot of factors are at play when writers are pricing their books. For any given book, whether it’s a short story of a full-length novel, every page represents hours of work in formatting, writing, editing and reading. If authors charged by the hour, every book would cost hundred of dollars.

But that’s not really feasible for the readers, is it? As a writer, you’re expected to love your book. You’ve poured soul into it; sweat, blood, tears, heartache. And, if you’re like many writers, you probably want to do nothing but write full-time. It’s easy to get lost in the math. Charge five bucks, sell a million copies — just imagine those numbers for a little while. Your book is a huge piece of your life, your heart and your skill. And you’ve got to forget all that. The price of your book isn’t a reflection of your skill or how much you put into your work. It’s a reflection of the market.

So the first thing you have to do when pricing your book is cut any and all attachment you have to it. Forget about the fact that you’re an author, that this single book represents all your hopes and dreams and everything you’ve worked toward for years. None of that matters, and honestly your readers don’t really care. They’re looking for a story, and it shouldn’t be one about the book that costs way too much. How much is your writing worth? Much more to you than to anybody else. Keep that in mind when you go to set a price, because now is not the time for sentiment.

The Book Market

You don’t determine the price of your book — the market does. Once upon a time, every book was hand-bound and printed on vellum. Making a single page was a big process, and books were costly. Today, they’re churned out every single day by automated machines on huge reams of paper that cost less than a penny a page. They are everywhere, and that’s just the printed books. The ebook market is getting bigger every day, and in the time you’ve been reading this post more ebooks have been published. You can’t navigate online without bumping into seventeen of them on your way to your favorite sites.

So if the first rule is to forget about the feelings you have for your book, the second is remind yourself that you are not alone. Yes, your book is probably special — let the content reflect that, not the price. There are way too many other books out there, and yours has got to be competitive.

You should know, by now, in which genre your book belongs. Before you set a price and publish your book, take the time to look around the virtual bookstores. Find bestsellers in your genre, and look for other indies in your genre, and find out what they’re charging. You cannot charge as much for your self-published book as the traditionally published books. Your work is probably just as good, but you don’t have the same name recognition or cachet as those big publishing houses and their authors. Know your market. When you self-publish, you need to take your pricing cues from the other indies — not just the other authors.

99 Cents

A great many indie books (mine included) cost 99 cents. This is a very common price in the ebook market, and you’re likely to find that many indies in your genre charge this amount for their work. It’s always good to stay competitive in your own market, and you don’t want to stand out by charging too much for your book (because readers have so many much cheaper choices), but you also have to be aware of the 99 cent stigma.

Self-publishing in general has a bit of a bad reputation among some readers, for good reason. I have found many indie books that are poorly edited, terribly formatted and otherwise riddled with errors — but I have also found some truly great indie books I’d be happy to read again. But because of all the bad apples in the bunch, many readers have been burned by indies. Some avoid self-published books altogether as a result, but others try to avoid the bad by avoiding 99 cent books. There are even self-published authors who turn their noses up at 99 cent books. To some, they are thought of as cheap and not worth reading. If it was any good, the author would charge more, right?

On the other hand, if you charge too much for your work and go above what others in your genre and in your position are charging, you will probably get fewer book sales. Pricing your books is a monumental task, and it’s not as easy as arbitrarily picking a number. Once you’ve taken the market into account, let that determine how to price your books and forget the rest. You can overcome the 99 cent stigma and other small pricing problems that may arise by getting good, and genuine, reviews of your work (just make sure your work is well-written, so that you can get some good reviews).

Readers will be more willing to look beyond their own preconceived notions and buy a book they might think is too cheap, but it’s much, much harder to convince them to buy a book that’s too expensive. If you’re going to err, do it on the side of affordability.

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This post originally featured on Jade Varden’s author blog on 18th May 2012.

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Author Jade Varden is a regular guest contributor on Aside From Writing. The Writing 101 features originate from her own blog  at http://jadevarden.blogspot.co.uk where you can see more of her thoughts on writing, as well as her own books. Her first two books in the Deck of Lies series are out now! Read our review of Justice here.

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Tony’s Thinking…Watch your language

I once saw a quote that said, “Every age has a language of its own”, and that’s especially true of YA writing. Writing contemporary YA has a peculiar wrinkle to it that I think is unique in any genre: slang.

What about, for instance, the evolution of the word gay.

Happy? Homosexual?

Or by dipping into the wonderful Urban Dictionary, you also come up with “…hilariously immature way of calling something bad.”

So let’s try bad.

Evil? Not good?

How about, “describes someone sexy”

See what I mean?

The words you put into your characters mouths to make them sound contemporary and up to date will do exactly the opposite in a few years time. Are there a lot of YA readers out there who still think something is groovy? Any of them say, Swell, daddy-o?

No. Didn’t think so.

And presumably, you want your story to be around for a while before you retire it to the Great Kindle in the Sky. You don’t want to cause a riot of laughter when your characters are trying to do something serious.

The only exception I can see to this rule seems to be the word cool, which has been around since the 1950s and doesn’t seem to be going anywhere.

Steer clear of the latest celebrities as well. Stay away from saying Someone Bent it like Beckham, or Had a Kardashian. (Being a Star Trek fan, I think you’re talking about are the lizard guys with the spoon rests on their heads – the Cardassians – anyway.)

One of my hobbies is reading Victorian literature – Dickens and Wilkie Collins for instance, and the references they drop in to contemporary characters all need a footnote now.

Think about that for a minute…If you write, ‘Oprah was on the tube’, (that’s a real example, by the way) in a hundred years from now, that’s going to have a little number after it and someone has to explain what you meant at the back of the book. You have to bounce someone out of your story while they figure out what you’re talking about.

And remember your characters voices are always going to be secondary to the story anyway. Show a reader how they act and interact, and their voices are going to be less important. I won’t care if they think something is bad because it’s sexy or gay because it’s bad.

An interesting way of getting round this problem is to invent your own slang and language – even make up your own celebrities. Have a character come up with the profanities as well. This worked so well in the Red Dwarf TV series, they could happily have a character say, ‘Oh Smeg! What the smeggin’ smeg’s he smeggin’ done?!’

Now that’s bad.

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Writing 101…Copyright

So, you’ve finished a book. You carefully wrote an outline, craftily developed your characters, sweated out the formatting to make every page perfect. If you don’t get yourself a copyright through proper and legal channels, you don’t want to self-publish that story. If you do, I can download it, put my name on it and sell it as my own — legally. If you think slapping a copyright symbol and writing a disclaimer is enough to protect your rights, you might be wrong. Getting a copyright is pretty easy…but it’s not that easy.

What is a Copyright? 

You can’t have one unless you know what it is. When you own the copyright to a work — usually a piece of music, a book, artwork or a film — you and you alone are allowed to sell, distribute and duplicate that work. This means that if someone else wants to sell and/or distribute your work, they’ve got to go through you first. Copyrighting your book legally marks you as the owner, and it’s something you’ve got to do before you make that book available to the public in any form or fashion.

…If you live in the United States, that is.

Obtaining a Copyright

Obtaining a copyright is a legal process, and there may be certain channels you’ve got to go through in order to get it. If you live in the US, you’ve definitely got some work to do before you start happily self-publishing. Elsewhere…well, it’s quite a bit easier.

  • In the UK

If you create and produce your book in the UK, it’s automatically copyrighted. The UK copyright goes into effect the moment an idea leaves its creator’s mind and becomes an object (rather than a concept). The moment you type your first word, you’ve got a copyright on your work. You do not have to be a citizen of the UK for this copyright law to protect you; as long as you create and produce your work within the UK, you’re covered. The UK Intellectual Property Office offers more specific details.

  • In Canada

Canada’s copyright laws are similar to UK laws. Once you create and produce your work in country, you’re protected under Canadian copyright law. However, you should take the time to legally register your work through the Canadian Intellectual Property Office, a process which does include some monetary fees.

  • In the United States

If you live in the US, simply creating and producing your work absolutely isn’t enough. As an author, the responsibility falls to you and you alone to officially copyright your work and register it with the Library of Congress. It’s a relatively simple process that includes filling out a form and sending a copy of your work (for inclusion in the Library, of course). Use the online Electronic Copyright Office for ebooks and digital works. Filing the copyright does cost money, but it’s a necessity if you want to be legally recognized as the owner of your work.

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This post originally featured on Jade Varden’s author blog on 17th March 2012.

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Author Jade Varden is a regular guest contributor on Aside From Writing. The Writing 101 features originate from her own blog  at http://jadevarden.blogspot.co.uk where you can see more of her thoughts on writing, as well as her own books. Her debut novel Justice is available now, with The Tower scheduled for release in summer 2012. Read our review of Justice here.