We already discussed writing reviews, and now it’s time for a topic that might be even more important to indie writers: getting reviews. Be willing to devote time to it, because reviews will help you as a writer in multiple ways.

I feel confident in saying all indie writers want to get reviews from readers. Good reviews can add a certain appeal to your book, and they make it plain to book shoppers that someone, someday, read your book and felt strongly enough about it to write a review. People want what other people like; that’s just human nature. Having reviews can increase your sales and make your book look more interesting to readers. Now, all you’ve got to do is go out and get some.

My own personal beliefs on reviews have evolved — quickly, I might add. I have a lot of thoughts on review trades that others don’t agree with, but to each their own. My opinion on the subject of trading reviews is this: don’t do it. I’m going to tell you why.

Indie writers are exactly like traditional writers in every single respect, without all the polish. Some indie writers are fantastic, with a strong command of editing skills, grammar and punctuation. But some indie writers areunbelievably bad at same. The moment you agree to a review trade with an indie that you don’t know and never have read, you’re more or less jumping off a cliff. Will you land on a pillowy-soft, fantastic book that cradles you gently in its pages…or into a pile of shite?

You have no way of knowing, and therein lies the problem with review trades. Here’s a review rule I live by: don’t ever commit. No one should have to clench their jaw, screw their courage to the sticking place and forcethemselves to waste time reading a book they positively hate in every single way. I’ve been there, and it’s not fun. You do a review trade, you commit, you open the door up for regret and eye-rolling that could last for days, even weeks. You can attempt to save yourself some pain by reading samples, working with only trusted indies and sticking to strict guidelines (I, for example, will not read your book if it isn’t justified the right way. No more exceptions).

Lots of writers have lots of strong opinions about paid reviews. One of the more well-known is Kirkus, who by my book charges exorbitant and astronomical rates for their reviews. But a Kirkus review does carry a certain cachet, and some indie authors may have plenty of money to spend. Every business and every brand name is expected to spend money on marketing, and no indie can ever get the whole thing done completely for free (because, at the very least, you’ll have to pay for a copyright). So if you want to spend your money on reviews, spend it on reviews. It is, after all, your money.

There are no bad reviews if you’re an indie writer. First of all, no matter what the review says you should sit back and bask in the glow of your computer screen regardless of anything. Why? Because you just moved someone with your writing — and isn’t that what you wanted? You actually motivated someone to write down their thoughts, you got them thinking, and you wrote something they remembered long enough to sign onto a website, at least. In today’s world, that’s no small achievement.

Second of all, any advice you get from any reader is valuable. Take every single comment seriously, no matter how it stings, because this one reader could be thinking something similar to dozens of other readers. You want to know what all your readers think, but in lieu of hunting them through cyberspace you’ve got to rely on the ones who feel strongly enough to comment. If you see a negative comment, think of it as a challenge. Here’s something you can improve upon in this book, or the next book, or tomorrow when you sit down to write a new chapter.