No guest author today, just lil oil’ me pondering the value of marketing and social networking for indie writers 🙂 Mel x
The one thing most writers will agree on, is that you think the writing part is hard…until you release your book and then have to consider how you actually get people to read it! Even over the last couple of years since I released my first book Hope’s Daughter as an indie, I’ve seen the indie writer world change: Goodreads seems to have exploded with people coming to the e-book scene; people are getting more savvy with blog tours, book trailers, well-designed covers…oh and marketing…
No matter how you look at things, everything takes time. When you’re writing, you might give up reading, TV, friends, family…maybe even eating any food that you can’t do with just one hand…but there is an end in sight. Your book has a beginning, middle and end (unless it’s some strange contemporary thing that comes as loose pages in a box that your reader puts together themselves…sorry – I digress) – and when you come to the end of writing the book, edit it and then send it out for the world to see, that part is done.
What begins then is the (perhaps) endless task of promoting your book and getting people to read it. After a while, I imagine some books can gain some momentum and begin generating attention for themselves, but, until you have some reviews on Goodreads, Amazon and co. – until you have a few bloggers reading your book and featuring it on their sites, it can be a very tough nut to crack.
What is tough for any author, but more so for indies, is being your own promoter. If you’re spending time blogging about books or your writing, networking with readers and other authors through websites, blogs and twitbookpindiggit.com then the one thing you’re definitely not doing is writing. Take me for example, right now – the last few hours of free time I’ve had to get on with anything writing related have been spent popping up the guest features for the indie month, posting tweets about the event and now, writing this post. In economic terms, I suppose today, I’m electing to accept the opportunity cost of using my time to do this, rather than the spare hour to progress my ‘Faris’ story.
Does this stuff – Goodreads, blogging, social media – help you get more people reading your books?
Maybe yes, maybe no.
Perhaps a person reading the blog today will say “Hey – I like the waffling style of this person, perhaps their books are equally odd,” then go off to check them out. Or perhaps, I’ll meet another book blogger on here, whose stuff I like reading, which gets me reading other books or thinking about my own writing in a different way, and then I’ll do something different than I might have done before. Sometimes you meet other lovely authors (Mister Talbot is in this group!) 🙂 who become book-buddies and indulge your crazy writing obsession more than ‘real world’ friends might. Plus, it can be worth it for the odd time a reader comes back to you and let’s you know how much they loved reading your book – the positive feedback can make all the time spent cruising the interweb, working out what to post and frittering away good writing time, worth it.
I suppose it all comes back to being about the writing – even if it feels at times like it is completely unconnected (and perhaps even unproductive). So – to help you guys out a little, I’ve shared below some links to interesting blog posts on how to improve your social media stuff as a writer, as well as one for if you want to avoid it altogether. Hopefully then, you’ll find something useful yourself from this blog post and it won’t have been a waste of your time reading it 😉
Duolit SelfPub Team are one of my favourite writing / publishing tip blogs around – I’ve always found their features interesting, useful and real – check them out on Twitter @duolit or online at their site: http://selfpublishingteam.com “Shannon’s the author. Toni’s the geek. As Duolit, we love indie authors, self-publishing, book design, author branding and book marketing. Oh, and Mountain Dew!”
Author Jade Varden blogs on all things writing and has everything from grammar assistance to marketing and social media advice – take a look on Twitter @JadeVarden or her blog: jadevarden.blogspot.com With 24.5k followers on Twitter, she must know something!
Mel is currently working on book 3 of her indie sci-fi dystopian series, The Ambrosia Sequence, as well as dabbling with a couple of old ideas for children’s books. She launched Aside from Writing in 2012 and blogs here and at her author blog regularly.
Want to know more? Check out the links!