You’re Only As Good As…
- Don’t take breaks from writing. When you’re done with a book, great! Drink a glass of champagne, high-five your friends, pat yourself on the back, and start thinking about your next project. Get to work on it immediately. If you need time to rest and relax, give yourself a week between books. No more. It’s time for what’s next.
- Don’t stop promoting. Continue to promote all your old books. Re-releasethem with new covers and new extras; make them fresh and exciting again. Do this in-between promoting whatever your next book project is.
- Don’t forget to tell your fans and reviewers. Whenever you have a new book coming out, make a big deal about it. Tell all the people who have reviewed you in the past. Offer them free books, tell them you’ve got something else they’re going to like. Do cross-promotions so your existing fans know you have something brand-new for them. “Did you like Red Heat? Then you’ll love my new book, Cold Wind.”
- Don’t fail to use your new books to get new fans. There’s no way your last book appealed to everyone you wanted to target. Try again with this new book. If you gain brand-new readers, they might go back and read some of your older books while they’re at it.
This post originally featured on Jade Varden’s author blog in 2012.
Author Jade Varden is a regular guest contributor on Aside From Writing. The Writing 101 features originate from her own blog at http://jadevarden.blogspot.co.uk where you can see more of her thoughts on writing, as well as her own books. Her debut novel Justice and sequel The Tower are available now! Read our review of Justice here.